Mojo Dojo Casa Home Candle: Ignite your senses with a mix of thriller and heat. This fascinating candle, crafted with meticulous care, guarantees an evocative expertise that transports you to a realm of intrigue. Think about the wealthy aroma filling your own home, a symphony of rigorously chosen notes designed to evoke a particular temper, whether or not it is leisure, rejuvenation, or a daring declaration of self-expression.
This is not only a candle; it is a portal to a different world, ready to be explored.
This distinctive mix of cultures, nestled in a fascinating bundle, provides a really distinctive expertise. We’ll delve into the intricate particulars of its design, the cultural significance of its identify, and the strategic advertising and marketing method to make sure its success within the aggressive candle market.
Product Description
The Mojo Dojo Casa Home Candle is a meticulously crafted house perfume designed to move customers to a tranquil and alluring environment. Its fascinating scent profile and chic presentation purpose to reinforce the aesthetic attraction and sensory expertise of any area.This candle is rigorously formulated to create a soothing and comforting ambiance, ideally suited for leisure, meditation, or just having fun with a second of quiet contemplation.
The candle’s design and scent are meant to resonate with a various viewers looking for a mix of sophistication and serenity.
Product Description
The Mojo Dojo Casa Home Candle embodies a complicated and comforting ambiance. Its main operate is to infuse an area with a pleasing and evocative perfume, selling leisure and making a tranquil environment. The target market encompasses people who recognize high quality house décor, take pleasure in aromatherapy, and search a harmonious and aesthetically pleasing atmosphere.
Distinctive Promoting Factors (USPs)
The Mojo Dojo Casa Home Candle distinguishes itself via a number of key attributes. Its distinctive scent profile, expertly crafted perfume blends, and visually interesting presentation contribute to its attraction. Moreover, the high-quality supplies utilized in its development contribute to its long-lasting efficiency and fascinating aesthetics.
Supplies and Building
The candle makes use of a premium mix of pure soy wax, making certain a clear burn and a pleasing aroma all through its period. The perfume notes are rigorously chosen and balanced to create a wealthy and complicated scent expertise. The candle is crafted utilizing high-quality supplies for longevity and sturdiness. Particular perfume notes are a rigorously guarded secret to reinforce the thriller and attract of the product.
Dimension and Dimensions
The candle is accessible in an ordinary dimension, appropriate for numerous sized areas. The exact dimensions are as follows: 6 inches in peak and 4 inches in diameter. This dimension provides a balanced dimension for each tabletop show and use in a residing area.
Packaging and Presentation
The candle’s packaging displays the product’s sophistication. A trendy and enticing field, adorned with refined design parts, protects the candle throughout transport and enhances its presentation. The field design and shade scheme are according to the general aesthetic and temper of the candle.
Market Evaluation
The Mojo Dojo Casa Home Candle market evaluation examines the aggressive panorama, present developments, and potential for fulfillment. Understanding the present gamers and their methods is essential for positioning the candle successfully. An intensive SWOT evaluation offers a framework for evaluating inside strengths and weaknesses alongside exterior alternatives and threats.
Aggressive Panorama
The candle market is experiencing strong progress, pushed by rising client curiosity in house perfume and ambiance. This evaluation examines the present panorama and identifies key opponents. Varied manufacturers cater to totally different value factors and aesthetic preferences, from mass-market retailers to area of interest artisanal producers.
- Mass-market opponents usually prioritize affordability and available scents. Examples embrace manufacturers like Yankee Candle, which leverage in depth distribution networks and standard perfume alternatives. Their energy lies in widespread availability and established model recognition, whereas weaknesses could embrace perceived decrease high quality or restricted scent range in comparison with area of interest manufacturers.
- Area of interest manufacturers sometimes concentrate on distinctive scents, artisanal craftsmanship, or particular goal demographics. Examples may embrace impartial candle makers specializing in pure waxes or unique fragrances. Their strengths embrace increased perceived high quality and exclusivity, whereas weaknesses could also be decrease manufacturing quantity and restricted distribution in comparison with mass-market manufacturers.
- On-line retailers and direct-to-consumer manufacturers are gaining traction by providing distinctive alternatives and sometimes curated collections. They provide a platform for rising manufacturers and permit shoppers to find extra specialised scents. Their energy is in agility and customized advertising and marketing, whereas weaknesses might embrace restricted bodily presence and reliance on e-commerce logistics.
Present Market Developments
Present developments within the candle market present a shift in the direction of sustainable and eco-friendly choices. Customers are more and more acutely aware of the environmental impression of their purchases, resulting in a requirement for candles made with pure waxes, reusable containers, and lowered packaging. The demand for distinctive and complicated scents, comparable to these impressed by particular locations or experiences, can be rising.
- Sustainability is a significant driver. Customers are actively looking for candles comprised of sustainable supplies, like soy or beeswax, and with minimal packaging.
- Scent diversification is clear, with a rising demand for distinctive, usually complicated, and evocative fragrances, comparable to botanical blends, particular locations, and themed scents.
- Emphasis on expertise is highlighted by the rising curiosity in candles that evoke a selected temper or environment, comparable to aromatherapy-inspired scents or these related to particular leisure or enjoyment actions.
Pricing Technique
Pricing methods for comparable candles range considerably primarily based on elements like supplies, manufacturing processes, model recognition, and distribution channels. A premium value level could also be justified by superior substances or distinctive craftsmanship, whereas a lower cost level targets a wider buyer base. Pricing for the same product ought to contemplate the market positioning of Mojo Dojo Casa Home Candles.
- Premium pricing could also be appropriate for candles that includes high-quality pure waxes, distinctive scents, or distinctive craftsmanship, reflecting the perceived worth and exclusivity.
- Aggressive pricing would align the candle with comparable merchandise out there, contemplating elements like uncooked materials prices, manufacturing bills, and distribution channels.
- Worth pricing may be adopted to focus on a broader client base with a steadiness between high quality and affordability.
Potential Buyer Opinions and Suggestions
Buyer opinions and suggestions are important for understanding the product’s perceived worth and potential shortcomings. Optimistic opinions could spotlight the candle’s scent, high quality, and aesthetic attraction, whereas destructive opinions might handle considerations about scent longevity, burn time, or packaging.
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- Scent high quality is commonly a prime consideration, with clients expressing choice for particular notes and aromas.
- Burn time and evenness are key elements, as clients need candles that present passable burn period and a good, constant flame.
- Packaging and presentation can even affect buyer perceptions, with a concentrate on environmentally pleasant packaging and aesthetic attraction.
SWOT Evaluation
A SWOT evaluation assesses the inner strengths and weaknesses of the product, in addition to exterior alternatives and threats. This evaluation helps to establish potential areas for enchancment and leverage for fulfillment.
Issue | Description |
---|---|
Strengths | Excessive-quality supplies, distinctive scent profiles, sustainable practices, interesting design |
Weaknesses | Potential for increased manufacturing prices, restricted distribution channels, want for robust model consciousness |
Alternatives | Rising marketplace for sustainable and distinctive fragrances, potential partnerships with retailers, on-line advertising and marketing methods |
Threats | Competitors from established manufacturers, financial fluctuations, modifications in client preferences |
Cultural Significance
The product identify “Mojo Dojo Casa Home Candle” combines a number of phrases with wealthy cultural connotations, probably creating a robust and evocative picture. Understanding these associations is essential for navigating potential sensitivities and maximizing the product’s attraction to various audiences. This evaluation delves into the cultural significance of every phrase, their historic context, and the potential symbolism they might evoke.The potential for cultural resonance, nevertheless, have to be balanced with the potential of misinterpretations or offense.
Cautious consideration of various views is paramount in making certain the product resonates positively with all goal audiences.
Potential Cultural Associations
The phrases “Mojo,” “Dojo,” “Casa,” and “Home” every carry distinct cultural connotations. The mix of those phrases creates a novel, and probably complicated, cultural panorama that wants cautious consideration. A profitable product should perceive and handle potential sensitivities.
Historic Context of Every Phrase
- Mojo: Derived from the Spanish phrase “mojo,” signifying a mix of spices or herbs utilized in cooking. In fashionable utilization, it has developed to embody a way of non-public charisma or magic. The historic context of mojo usually includes cultural traditions and religious practices. For instance, in Afro-Cuban tradition, mojo represents a potent mixture of substances and spells, imbued with a religious significance.
- Dojo: Originating from Japan, a dojo is a spot for martial arts coaching. It symbolizes self-discipline, focus, and the pursuit of mastery. Traditionally, the dojo was a sacred area, imbued with a robust sense of group and custom. This idea usually aligns with ideas of self-improvement and respect.
- Casa: A Spanish phrase that means “home,” “casa” usually carries connotations of house, household, and group. Traditionally, the “casa” was the middle of household life and social gatherings. This idea is deeply embedded in Latin American and Spanish cultures. The “casa” is related to heat, hospitality, and familial ties.
- Home: In English-speaking cultures, “home” is a standard time period for a dwelling. Traditionally, it has been related to shelter, safety, and the idea of house. The concept of “house” usually evokes emotions of consolation, belonging, and private identification. Relying on the particular context and tradition, a home could symbolize totally different ranges of standing, consolation, and even spirituality.
Several types of homes, from small cottages to massive mansions, could carry totally different meanings.
Symbolism of Every Phrase
- Mojo: Can symbolize energy, efficiency, or enchantment. It may be related to private magnetism, and cultural significance, and might evoke emotions of confidence and empowerment. Examples embrace Afro-Cuban mojo rubs, utilized in cooking and ceremonies.
- Dojo: Symbolizes self-discipline, focus, and mastery. It could evoke pictures of rigorous coaching, self-improvement, and the pursuit of excellence. A dojo embodies an area for private progress and improvement.
- Casa: Represents heat, hospitality, and group. It usually evokes a way of household and belonging, and creates an environment of consolation and familiarity. The picture of a casa can evoke pictures of household gatherings, celebrations, and traditions.
- Home: Represents shelter, safety, and a way of belonging. It evokes a sense of consolation and safety. The symbolism of a home can range relying on the particular design, dimension, and cultural context, from a comfortable cottage to a big mansion. A home is commonly linked to a way of identification and historical past.
Potential Cultural Sensitivities
Cautious consideration have to be given to the potential cultural sensitivities inherent in combining these phrases. As an illustration, using “mojo” in a non-Afro-Cuban context is perhaps perceived as appropriation. Equally, combining “dojos” with “casa” won’t resonate with all audiences. The imagery used to depict the product ought to be culturally acceptable and keep away from any stereotypes or misrepresentations.
Model Identification

Establishing a robust model identification is essential for the success of Mojo Dojo Casa Home Candles. A well-defined model identification will create a recognizable presence out there, foster buyer loyalty, and differentiate the product from opponents. This part delves into the important thing parts of brand name identification, together with potential names, values, mission, persona, aesthetic, and visible language.
Model Attributes
This desk Artikels the core attributes of the potential Mojo Dojo Casa Home Candle model.
Model Title | Model Values | Model Mission | Model Character |
---|---|---|---|
Mojo Dojo Casa | Pure substances, sustainable practices, aware residing, distinctive scents, high quality craftsmanship | To create premium, handcrafted candles that improve the ambiance of houses and promote leisure and well-being. | Heat, inviting, subtle, aware, and eco-conscious |
Casa Aroma | Excessive-quality fragrances, house decor, artisan-crafted merchandise, eco-friendly supplies | To supply an array of premium scents that rework houses into comforting and trendy areas. | Elegant, subtle, creative, luxurious, and up to date |
The Cozy Flame | Consolation, heat, leisure, high quality, and residential | To create a way of house with distinctive scents that promote consolation and leisure. | Inviting, comforting, acquainted, and dependable |
Potential Model Names
A number of potential model names evoke totally different moods and goal audiences. These names ought to resonate with the model’s values and mission.
- Mojo Dojo Casa: This identify combines the model’s core idea of a “mojo” with a way of place and ambiance.
- Casa Aroma: This identify focuses on the essence and perfume facet of the candles.
- The Cozy Flame: This identify evokes a sense of heat, consolation, and residential.
- Ember & Bloom: This identify suggests a pure, natural, and delightful product.
- Scent Symphony: This identify evokes the artistry and concord of scents.
Potential Model Taglines
Taglines concisely seize the essence of the model.
- Ignite your own home, elevate your temper.
- Handcrafted scents for a aware house.
- Embrace the aroma of tranquility.
- Unleash the magic of house perfume.
- Create your sanctuary, scent by scent.
Model Aesthetics and Visible Identification
The model’s total aesthetic ought to be heat, inviting, and visually interesting. The visible language will replicate the model persona and values. This might embrace parts like using pure colours, elegant fonts, and imagery associated to nature or tranquility.
- Shade Palette: The colour palette might vary from heat, earthy tones (like terracotta, beige, and muted greens) to stylish, calming colours (like deep blues, lavender, and heat golds) to focus on the pure substances and sustainable practices.
- Imagery: Photos might function cozy interiors, individuals stress-free at house, and nature scenes (e.g., a hearth, a backyard, an individual meditating). These pictures will convey the sensation of consolation, peace, and well-being.
- Typography: The typography ought to be elegant and readable, reflecting a way of sophistication and tranquility. Serif fonts or clear, fashionable sans-serif fonts is perhaps appropriate.
Emblem and Shade Comparability
Totally different brand designs and shade palettes can evoke numerous feelings and associations.
- Emblem Design 1: A stylized flame with a refined floral or nature-inspired design. Colours: heat terracotta and deep teal. This brand suggests heat and nature.
- Emblem Design 2: A minimalist, summary design that represents a candle’s essence. Colours: deep lavender and gentle gold. This brand suggests sophistication and tranquility.
- Emblem Design 3: A easy candle form with a fragile border. Colours: gentle beige and muted inexperienced. This brand suggests simplicity and pure magnificence.
Advertising and marketing Methods

Mojo Dojo Casa Home Candles purpose to capitalize on the rising marketplace for artisanal house fragrances, emphasizing a novel mix of cultural significance and fashionable aesthetics. Efficient advertising and marketing methods are essential for driving model consciousness and gross sales, significantly contemplating the aggressive panorama. This part Artikels potential approaches to realize these aims.
Advertising and marketing Channel Technique
This part particulars the choice of advertising and marketing channels, contemplating their suitability for reaching the target market and conveying the message successfully. Choosing the proper channels maximizes marketing campaign impression and optimizes useful resource allocation.
Advertising and marketing Channel | Goal Viewers | Message |
---|---|---|
Social Media (Instagram, Pinterest, TikTok) | Younger adults, millennials, and Gen Z inquisitive about house decor, life-style, and cultural experiences. | Spotlight the distinctive cultural significance of the candles, showcase the aesthetically pleasing presentation, and emphasize the stress-free and uplifting expertise. |
Influencer Advertising and marketing | Dwelling decor fanatics, life-style bloggers, and cultural specialists. | Collaborate with related influencers to generate genuine opinions and promote the candles to their established audiences. |
On-line Marketplaces (Etsy, Amazon) | Wide selection of potential clients looking for distinctive house perfume choices. | Emphasize the handcrafted nature, distinctive design, and cultural significance to draw clients looking for distinctive merchandise. |
Partnerships with Inside Design Shops | Inside designers and residential decor fanatics. | Showcase the high-quality craftsmanship and aesthetic attraction to inside designers and potential purchasers. |
Native Craft Gala’s/Occasions | Native clients inquisitive about supporting native artisans and experiencing distinctive merchandise. | Promote the candles’ handmade nature and the model’s dedication to cultural heritage. |
Promotional Marketing campaign Technique
A complete promotional marketing campaign is important for maximizing model visibility and driving gross sales. This plan Artikels a multi-faceted method specializing in totally different phases of the client journey. A seasonal launch with a concentrate on particular holidays or cultural celebrations can generate heightened curiosity and create a way of anticipation.
A key ingredient is a pre-launch marketing campaign on social media to construct pleasure and anticipation amongst potential clients. This may embrace teasers, behind-the-scenes glimpses of the candle-making course of, and brief movies showcasing the scent profiles.
Social Media Advertising and marketing Methods
Social media platforms are essential for participating with the target market and fostering model loyalty. These methods purpose to construct a robust on-line presence and drive site visitors to the web site. Visible storytelling is vital, emphasizing high-quality images and video showcasing the candles’ intricate particulars and the cultural inspiration behind every scent.
- Instagram Tales: Create participating tales showcasing the candle-making course of, interviews with artisans, and buyer testimonials. Run polls and quizzes associated to candle scents and cultural themes.
- TikTok: Develop brief, participating movies showcasing the candles’ distinctive options and their calming ambiance. Use trending sounds and artistic enhancing methods to seize the eye of the target market.
- Pinterest: Showcase visually interesting pictures of the candles in several inside settings. Embody temper boards for numerous types, colours, and cultural inspirations.
Influencer and Collaboration Methods
Influencer collaborations can considerably amplify model attain and credibility. Figuring out related influencers aligned with the model’s values and target market is vital. Collaborations can embrace sponsored posts, product opinions, and joint campaigns, enhancing model consciousness and driving gross sales.
- Determine related influencers who align with the model’s aesthetic and cultural values.
- Develop personalized campaigns that combine seamlessly with the influencer’s content material.
- Set up clear targets and metrics to trace the success of the collaboration.
Pricing Technique
Pricing performs a vital position in figuring out profitability and market competitiveness. Think about the price of supplies, manufacturing, and distribution whereas analyzing competitor pricing. A premium pricing technique, reflecting the distinctive craftsmanship and cultural significance of the candles, might attraction to a discerning buyer base.
Buyer Journey
Understanding the client journey is important for optimizing the buying course of and enhancing buyer satisfaction. From preliminary consciousness to buy and post-purchase engagement, every stage presents alternatives to reinforce the client expertise.
- Consciousness: Make the most of social media advertising and marketing, influencer collaborations, and focused promoting to create consciousness in regards to the model and product.
- Consideration: Present detailed product data, high-quality pictures, and buyer opinions to assist buying selections.
- Buy: Streamline the net ordering course of, provide safe cost choices, and supply clear transport and dealing with data.
- Publish-purchase: Comply with up with clients to make sure satisfaction and collect suggestions. Encourage opinions and testimonials to construct belief and loyalty.
Product Variations
Mojo Dojo Casa Home Candles provide a wide range of choices to cater to various preferences and market segments. Customization is vital to success within the candle market, permitting for broader attraction and repeat purchases. The variations allow retailers to supply a extra complete choice, and for shoppers, a wider vary of types and experiences.
Scent Variations, Mojo dojo casa home candle
The scents supplied in Mojo Dojo Casa Home Candles might be rigorously curated to evoke a variety of moods and experiences. That is achieved through the use of high-quality perfume oils and pure important oils, specializing in each standard and area of interest scents. A choice of standard scents might be maintained, whereas providing progressive blends and limited-edition scents to cater to evolving client preferences.
As an illustration, a “Spiced Pumpkin” scent within the fall season, or a “Lavender Honey” mix within the spring, could possibly be a part of the common rotation.
Dimension and Packaging Choices
Totally different sizes and packaging choices will cater to diverse client wants and preferences. A spread of sizes, from small votive candles to bigger pillar candles, will present flexibility in gifting and residential decor. Varied packaging choices, together with enticing tins, glass jars, and chic containers, will additional improve the aesthetic attraction and gifting worth. For instance, a smaller, moveable candle in an ornamental tin is appropriate for a desk or small area, whereas a bigger pillar candle in a complicated field is good for a lounge or special day.
Restricted Version Designs
Restricted version designs might be created to seize seasonal developments and improve the model’s exclusivity. These designs might be impressed by present developments and standard aesthetics, whereas additionally incorporating parts of the model’s core identification. As an illustration, a limited-edition design that includes a festive vacation theme in the course of the winter season, or a design impressed by a particular creative motion in a particular timeframe.
Seasonal Variations
Seasonal differences in scents and designs will create pleasure and encourage repeat purchases. These variations will align with standard seasonal themes and holidays, offering shoppers with distinctive choices for every time of 12 months. Examples embrace a set of holiday-themed scents like “Winter Citrus” or “Christmas Spice,” or spring-inspired scents like “Contemporary Flowers” or “Spring Meadow.” This responsiveness to seasonal developments ensures that the candle line stays related and enticing to shoppers all year long.
Further Product Traces
Increasing the product line past candles will improve profitability and buyer loyalty. Think about including associated merchandise comparable to diffusers, soaps, and reed diffusers to supply an entire house perfume expertise. These further product traces will complement the candle line and broaden the attraction to shoppers looking for a holistic house perfume answer. For instance, a diffuser set with matching candles or a set of soaps with the identical scent profile as a candle assortment.
Product Variation | Scent | Dimension | Packaging | Restricted Version | Seasonal |
---|---|---|---|---|---|
Candle | Vanilla Bean | Small | Tin | No | No |
Candle | Winter Citrus | Medium | Glass Jar | Sure | Winter |
Diffuser | Lavender Honey | Small | Ornamental Field | No | Spring |
Visible Illustration
Mojo Dojo Casa Home Candles are supposed to evoke a way of heat, tranquility, and class. The visible illustration of the product should successfully talk these qualities to potential clients. Visuals ought to align with the model’s total aesthetic and resonate with the goal demographic.
Very best Picture for a Product Photograph Shoot
The perfect picture for a product picture shoot ought to showcase the candle’s aesthetic attraction, highlighting its distinctive options. A well-lit, clear background is essential. Delicate, subtle lighting is beneficial to attenuate harsh shadows and improve the candle’s refined particulars. The picture also needs to exhibit the candle’s dimension and form in relation to its environment, utilizing acceptable props to create a way of scale.
Visible Fashion and Composition of Candle Packaging
The packaging design ought to complement the candle’s aesthetic. A minimalist method with clear traces and high-quality supplies is beneficial. The usage of high-contrast colours can improve the candle’s presence on retailer cabinets. Think about a refined, but impactful design that speaks to the model’s persona. A robust visible hierarchy ought to information the viewer’s eye to an important parts.
Shade Palettes for Packaging and Imagery
Totally different shade palettes can evoke various moods and associations. A well-chosen palette will improve the candle’s total attraction and successfully talk its meant message.
Shade Palette | Temper | Description |
---|---|---|
Heat Neutrals (Beige, Cream, Mild Brown) | Leisure, Consolation | Creates a chilled environment, ideally suited for a comfortable house setting. |
Earthy Tones (Olive Inexperienced, Deep Brown, Burnt Orange) | Nature, Sophistication | Evokes a way of pure magnificence and refinement. |
Fashionable Gradients (Delicate Blues, Lavender, Dusty Rose) | Tranquility, Modernity | Appeals to a youthful, extra up to date viewers. |
Mock-up of Candle Packaging and Label
A mock-up ought to clearly illustrate the candle’s label and packaging. The label ought to prominently show the candle’s identify, model, and key options. A high-quality picture of the candle ought to be prominently featured on the label, and the general design ought to keep a constant aesthetic with the model’s identification. Think about using a refined sample or texture on the packaging so as to add visible curiosity with out overpowering the candle.
Lighting for Product Images
Correct lighting is essential for showcasing the candle’s options successfully. Delicate, subtle lighting ought to be used to attenuate harsh shadows and spotlight the candle’s refined particulars. A softbox or subtle mild supply can be utilized to create a extra pure, inviting ambiance. The background lighting ought to be softer than the principle mild supply to keep away from distracting parts.
Typography for the Label
The typography chosen for the label ought to replicate the model’s persona. A clear, legible font that enhances the general design is necessary. A serif font can create a way of magnificence, whereas a sans-serif font can convey a extra fashionable aesthetic. The font dimension and magnificence ought to be simply readable at a distance. Consistency in font alternative throughout all advertising and marketing supplies is important for model recognition.
Wrap-Up
In conclusion, Mojo Dojo Casa Home Candle represents a daring step into the way forward for house perfume. Its distinctive mix of cultural influences and thoroughly crafted scent profile positions it as a standout product, able to fascinating a various vary of consumers. The meticulous consideration to element, from the packaging to the perfume notes, underscores a dedication to high quality and innovation.
This candle is not only a product; it is an expertise, a press release, and a promise to raise the on a regular basis.
Regularly Requested Questions: Mojo Dojo Casa Home Candle
What are the totally different scent variations out there for the Mojo Dojo Casa Home Candle?
We’re at the moment creating a various vary of scents, together with calming citrus blends, invigorating spice mixes, and evocative floral preparations, to cater to a wide range of preferences.
What’s the dimension and dimensions of the candle?
The usual candle dimension might be 8 ounces, offering a considerable burn time and perfume diffusion. Different sizes might be out there as properly, to accommodate totally different preferences.
What’s the value vary for the Mojo Dojo Casa Home Candle?
Pricing might be aggressive and strategically positioned to draw the goal market whereas sustaining profitability. We are going to contemplate elements like supplies, manufacturing prices, and market evaluation to find out the optimum value level.
What’s the estimated burn time of the Mojo Dojo Casa Home Candle?
The estimated burn time for the usual 8-ounce candle is roughly 50-60 hours.